REVIVING AMERICANA GRUNGE
Small-quantity capsules built around quality staple pieces. Nothing mass-produced. Nothing you’ll see on everyone.
When I was younger I’d repurpose my own clothes as in cut them up, rework them into something that felt like mine. My grandmother sewed, and she started teaching me the basics. That’s where it began.
I always wanted to create something that actually spoke to me, not another brand chasing a trend,
but a world of my own that I know for a fact speaks to a group of other people aswell. Something built on what I grew up on. My uncle put me onto rock, cut off tees, that 90s grunge look and the idea of no fear. I’m putting that world into clothes and making it real enough that other people can connect to it and see themselves.
And part of it, honestly, is the feeling of owning something not everyone has. That’s why every drop is small, numbered, and made with intention. When you get a piece, it’s yours and there aren’t many like it.
